In this task we had to choose a film poster and analyst its semiotics.
key words
Semiotics: the study of signs, also anything which stands for something else.
Denotation: what we see when we look at something
connotation: what we understand from this image.
preferred reading: how the creator wants the audience to view the media text.
oppositional reading: where the intended meaning of the text is totally opposed by the reader.
negotiated reading: making your own mind up.
Beauty and the beast- 2017
key words
Semiotics: the study of signs, also anything which stands for something else.
Denotation: what we see when we look at something
connotation: what we understand from this image.
preferred reading: how the creator wants the audience to view the media text.
oppositional reading: where the intended meaning of the text is totally opposed by the reader.
negotiated reading: making your own mind up.
Beauty and the beast- 2017
In this image a young girl can be seen in the forefront wearing a yellow dress, yellow is a happy color it represents sunshine,suggesting she is a kind hearted person. She seems happy and unaware of the things around her. In the background blending in with the back drop is some kind of beast. From the title which appears to be in a fancy italic writing we can assume the young girl is the 'beauty' and in the background is 'the beast'. The denotation is simply that there is a fairly pretty young girl in a fancy dress, behind her is a beast who appears to be agitated. There is also a rose glass sculpture which seems to be enchanted.
sp semiotics
ReplyDeleteSome good identification of key elements on the poster.
ReplyDelete- Remember to focus on a variety of ideas - positioning, foregrounding, background colour, etc.
- Aim to use media terminology.