Tuesday, 20 September 2016

Audience

Uses and gratification theory

Blumbler and Kate

- focuses on not what the media does to the audience but what people do with the media.

Information
Education
Entertainment
Social interaction
Escapism

who has power and control over the audience?
When the audience engages with the Media, the media then takes control over the audience. Their attention is captured, which then means the audiences views, opinions and ideas can be changed according to the medias preferred reading and whether  the audience goes along with this or makes up their own mind.
Who creates the content the media or the audience?
Although the Media creates what we see I think the content is down to negotiated reading, and is down to the audience to decide what it is they take from the content. what a person sees when the see content depends on what it is their looking at and from what view point.
Can the media exist/function without an audience? Can an audience (public) exist/function without media?
Media without an audience is point less. The media would cease to exist without the viewing of an audience, an audience is not an audience if they are not viewing something , without the Media there would be nothing to view there for the audience and the media need each other to co-exist.
Who is more powerful: the media or the audience why/how?
The Media is a very powerful tool and often the medias preferred reading is the opinion given to the audience, although this can be tested I think the media is more powerful ands to often the media sways peoples opinions by giving true but sometimes false  information, sometimes the audience can not always identify that their opinions have changed because of the media it is a sub conscious act. this is why the Media is more powerful than the Audience. However the media does have some responsibility to the audience, if the audience became unhappy with something the media was portraying, it could harshly implement how the media continued to run. Therefor the Media and audience must have a balance in what they both do.

Can the media control an audience?
The media has a huge grasp on the way the audience view different things, this is because the media is everywhere, it has become such a daily thing that the audience no longer acknowledges that their life is run by the media.

 The film industry- the film and me questions

what do we mean when we use the word 'film'?
"a story or event recorded by a camera as a set of moving images and shown in a cinema or on television."(Goggle's definition)
Do you think the word 'film' means the same as 'movie'?
I do not think film and movie  are the same thing. Films are the actual story created and watched by the audience movies are the films watched in cinemas which represents the film industry.

what about the word 'cinema'?
The word cinema is the place which movies are watched, people go there for entertainment purposes.

My Top 10 Films

  1. The book thief
  2. 10 things I hate about you
  3. Armageddon
  4. The Polar express
  5. The Last song
  6. Beauty and the beast
  7. LOL
  8. Harry Potter Series
  9. Hunger Games series
  10. Divergent series
what have these films got in common?
 Many of my favourite films are different, and do not tend to have the same actors in, and are not the same type of film however there seems to be a theme of science fiction and thriller between Armageddon, hunger games and divergent. and also a theme of drama with 10 things I hate about you, the last song, LOL and the polar express.

How do You find out about a film?
I find out about films, though trailers shared on social media, as well as posters around town centres. if I go to watch other films in the cinema I also find out about upcoming films though the advertisements before the film starts. social media plays a large part in how I find out about films because trailers are shared.

what makes you want to see a film?
when I see a film advertised it makes me want to watch it, if It doesn't tell me much about the film, if the trailer intrigues me then I tend to want to know what happens, I also like hybrid films when I have the read the book and go to see the film, it is interesting to see if my imagination matches the film and if the story line has changed much.




How do you know what to expect from a film?
A film trailer plays a large part in what the audience expects from a film. Depending on the genre and actors the audience will expect different things. A trailer that doesn't give away to much leaves room for more expectations through imagination.

what are you paying for when you buy a cinema ticket or buy/rent a movie?
When you buy a cinema ticket you are paying for the rights to view the film, when you buy a film, you are paying for the right to own the DVD when you rent a film I is similar to paying for a cinema ticket, you are paying for the right to temporarily watch the DVD.

Do you think there are differences between watching a film in he cinema and watching it at home on DVD? If you think their are, what are they?  
Going to the cinema is different from watching a film at home because going to the cinema has a different atmosphere, the excitement of watching a new film that you Havant seen and one that hasn't been out long has a much different feel to watching a DVD at home, when the films been out a while, sitting in your lounge/ room in your home watching a film you could have seen before.

Are there some films that you have to see at he cinema or doesn't it matter?
I think some films are hyped up a lot which makes you more likely to go to the film and watching in oppose to watching it when it comes out on DVD I do not think their is a specific type of film that needs to be watched in the cinema however I do think films that are made a big deal of tend to be watched in the cinema more- However 3d films also have to be watched at home, 3d home glasses are nothing alike watching them in the cinema.

1 comment:

  1. You have understood the concept well, Lorna.
    - Please complete the blog task though, including the Uses and Gratifications work.

    ReplyDelete